Spotlight on Successful MSMEs

Micro, Small and medium-sized businesses (MSMEs) have a plethora of inspiring success stories from a range of industries. These tales, span across diverse sectors and demonstrate the tenacity, inventiveness, and promise of MSMEs.


“M-Pesa,” a mobile money transfer service, has revolutionized the financial landscape in Kenya and Tanzania. By facilitating transactions using mobile phones, it successfully circumvented limited banking infrastructure. This innovative solution provided millions, especially those in rural regions, with rapid access to financial services. M-Pesa’s expansion into countries like Ghana, Egypt, and Mozambique demonstrates the powerful scalability and substantial influence that African MSMEs can achieve. 

In Europe, Germany boasts an exemplary MSME success story with “N26,” a digital bank known for its user-friendly interface and seamless online banking experience. N26 disrupted the traditional banking sector by offering transparent and low-cost financial services, attracting a large customer base across Europe. With millions of users and consistent growth, N26 has become one of the leading digital banks in the region.

Moving to Southeast Asia, Vietnam stands out with “,” an e-commerce platform that has rapidly grown to become one of the country’s top online retailers.’s diverse product offerings, reliable delivery services, and customer-centric approach have won the trust of Vietnamese consumers, contributing to its impressive growth and market presence.

In Indonesia, “Gojek” emerged as a prominent player in the technology and transportation sector. Initially a ride-hailing service, Gojek expanded its services to include food delivery, digital payments, and other on-demand services. Its multifaceted approach and innovative business model have made it a key player in Southeast Asia’s tech ecosystem.

Then there’s ‘Techy,’ an electronics repair shop based in Texas. This MSME found its niche by offering a unique combination of in-store and at-home repair services and managed to raise 40 million USD. Through an unwavering focus on customer service, the company expanded its operations to 50 locations across the country within just five years.

Chaai Seth, a tea franchise started by college students in Shillong, has grown into a successful example of India’s SME sector. Despite challenges like regulatory hurdles and COVID-19 disruptions, the brand now boasts 27 locations, over 50,000 regular customers, and Rs 3.5 crore (~$423,523) in annual revenue. Offering 25 tea varieties, Chaai Seth’s success underlines the potential of entrepreneurial innovation in India’s food and drink SME sector.

These success stories exemplify the immense potential and opportunities that MSMEs can tap into. With vision, determination, and innovation, MSMEs can not only thrive but also disrupt industries and create significant impact. These examples inspire and motivate aspiring entrepreneurs to pursue their dreams and harness the power of MSMEs to make a mark in the business world.

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